Case Study: PepsiCo boosts customer engagement with Dataroid

PepsiCo strengthens customer engagement on its large-scale digital promotion app KazandıRio

PepsiCo, a leading global food and beverage company, faced challenges in boosting engagement and building sustainable relationships with users of its large-scale digital promotion app, KazandıRio. The company needed a dynamic way to create user audiences, send targeted personalized push notifications, and ensure continuous communication based on user actions. To address this, PepsiCo partnered with the vendor Dataroid.

By implementing Dataroid, PepsiCo gained the ability to deliver personalized and contextual in-app messages and push notifications. The solution enabled segmented campaigns, geofencing for location-based outreach, and improved digital experience analytics. This resulted in a significant increase in monthly active users, improved user satisfaction, higher app store ratings, and better data-driven decision making. Dataroid helped send millions of notifications, driving stronger consumer engagement on the platform.

PepsiCo

Didem Namver

Senior Head of Digital