Case Study: Pegasus boosts ticket purchases and notification opt-ins with Dataroid

Pegasus boosts engagement with in-app messaging & push notifications

Pegasus Airlines, a leading Turkish carrier, sought to enhance its digital customer engagement and adapt to the dynamic airline industry. The challenge was to deliver timely, relevant information and improve the user experience within its mobile app to maintain clear communication with passengers. To address this, Pegasus chose Dataroid.

Using Dataroid's solutions, including its Instant Push API and Live Activities API, Pegasus implemented targeted operational notifications and campaign messaging. This strategy resulted in a 72% higher ticket purchase rate from notified users on campaign days and a 13.2% increase in notification opt-ins, significantly boosting both sales and customer communication effectiveness.

Pegasus

Güliz Öztürk

Chief Executive Officer