Case Study: OPET boosts user engagement and loyalty with Dataroid

OPET turns to Dataroid to increase user retention and loyalty with cross-channel marketing

OPET, a petroleum company, faced the challenge of increasing user engagement and loyalty across its digital channels, which included a mobile app and web platform. They needed a data analytics solution to track user behavior, personalize experiences, and proactively address issues to drive growth. To achieve this, they turned to the vendor Dataroid for its platform.

Dataroid provided a unified customer data platform that enabled OPET to track user journeys and deliver personalized, automated push notifications and in-app messages. This solution led to a significant decrease in mobile app uninstalls and a boost in conversions. The implementation also resulted in a measurable increase in mobile app and web sessions, helping OPET successfully engage its user base and advance its product life cycle.

OPET

Burak Pala

Marketing Technologies and Non-Fuel Retail Planning Manager