Case Study: NAOS boosts retention and app engagement with Dataroid

NAOS boosts retention and keeps app use high by using Dataroid

NAOS, a major skincare company, needed to improve its mobile app user experience to drive retention and growth. Their challenge was to develop a more effective communication and data analytics strategy to enhance their loyalty program and customer engagement. They partnered with the vendor Dataroid to address this.

Using Dataroid’s digital experience analytics and omnichannel customer engagement capabilities, NAOS implemented real-time in-app surveys and personalized push notifications. This solution enabled them to gather instant feedback, provide timely support, and effectively communicate app updates. The results were significant, including a high conversion rate for app updates through targeted notifications and the analysis of thousands of user sessions monthly.

NAOS

Bayram Kaymak

Country Manager