Case Study: Marketyo achieves higher conversion and retention with Dataroid

Marketyo drives user growth and improves retention by creating real-time personalized user experience

Marketyo, a fast-growing online delivery startup, faced the challenge of understanding user behavior to improve app engagement and complete more purchases. To drive growth and retention, they needed a way to send personalized, real-time communications to their users and partnered with Dataroid to implement its solution.

Using the Dataroid platform, Marketyo delivered personalized push notifications and in-app messages targeted to specific user segments based on their behavior and profile. This solution enabled them to achieve a 55% conversion rate with new users within the first 100 minutes after registration and successfully re-engage users who had abandoned the sign-up process.

Marketyo

Engin Oralgül

Digital Leader