Case Study: İşbank enhances digital customer experience with Dataroid

İşbank uses Dataroid to create an outstanding customer experience across its digital touch points

İşbank, a major Turkish financial institution, faced challenges in integrating customer data from its multiple high-traffic digital platforms and in developing analytics to understand user behavior across these touchpoints. To address shifting customer expectations and competition, the bank sought a solution to unify this data and gain deep insights to create a more seamless experience, leading them to invest in the Dataroid analytics and engagement platform.

The solution involved integrating İşbank’s digital touchpoints with Dataroid to enable full customer journey analysis and real-time decision-making. Using Dataroid's funnel analytics and in-app messaging capabilities, the bank engaged users contextually, which significantly boosted conversions and reduced branch traffic. Key results included analyzing the journeys of 10 million customers monthly, over 38 million interactions with contextual scenarios, and the completion of 500,000 product applications without physical contact.

İşbank

Yalçın Sezen

Deputy Chief Executive Officer