Case Study: ONE Marketing achieves an 83% lift in ticket sales and higher email engagement with DataRobot

ONE Marketing and DataRobot Help DR Koncerthuset get in Tune with Concertgoers

ONE Marketing, a Copenhagen‑based marketing services provider, wanted to move beyond brittle rules‑based email campaigns to deliver truly personalized communications for clients such as DR Koncerthuset. To predict which events individual subscribers would buy tickets for, ONE Marketing adopted the DataRobot Enterprise AI platform (via the DataRobot API) to explore automated machine learning and integrate predictive scoring into their existing marketing flows.

Using DataRobot to run automated model competitions and score segment‑specific models (enriched with semantic features), ONE Marketing integrated predictions into the Pitney Bowes Portrait Dialogue system to send highly personalized emails. The DataRobot‑driven approach produced measurable results: 83% more tickets sold for personalized emails, a 14% higher open rate and 24% higher click‑through rate, models that were 61% accurate for the top predicted event and 91% accurate across the top five, and 72% of ticket sales coming from the model‑identified core group.

ONE Marketing

Kim Gregersen

Solutions Architect