Case Study: FordDirect achieves 75% faster AI-powered customer insights and 18× more likely-to-buy leads with DataRobot

FordDirect Uncovers AI-Powered Insights 75% Faster, Driving Sales and Service

FordDirect, the digital marketing solution provider for Ford Dealers and Lincoln Retailers, needed faster, deeper customer insights to build 360-degree customer views and personalize touchpoints from thousands of signals across Ford, dealers/retailers, and third parties. To shorten time-to-insight and better identify high-value prospects, FordDirect adopted the DataRobot AI Platform.

DataRobot integrated with FordDirect’s Customer Journey Platform on Microsoft Azure and Databricks, automating model development, deployment, monitoring, and governance. The result: approximately $3 million in reduced technology debt, a 75% faster cycle from data access to implementation versus hand-developed models, models that run five times faster than prior versions, and highest-scored leads that are 18X more likely to purchase (the top 20% of scored customers account for 90% of buys, a $6.5M segment), freeing data scientists to focus on new projects.

FordDirect

Tom Thomas

Vice President of Data & Analytics