Case Study: Victor Chang Cardiac Research Institute retains 296 donors with Dataro

Victor Chang Cardiac Research Institute saves 296 donors in 3 months with Dataro

Victor Chang Cardiac Research Institute, a health and human services organization in Australia, faced the challenge of identifying and retaining regular donors who were quietly lapsing. They partnered with the vendor Dataro, leveraging its AI-powered donor scores to predict which monthly givers were most at risk of churning.

Using Dataro’s software, which integrated directly with their CRM, the institute implemented a rolling telemarketing program. Staff made timely thank-you calls to the highest-risk donors, which resulted in an estimated 296 donors being saved from churning over three months. This initiative, powered by Dataro’s accurate predictions, generated an estimated $57,311 in future donations and achieved a remarkable 3.19 return on investment.

Victor Chang Cardiac Research Institute