Case Study: The Leprosy Mission New Zealand doubles appeal ROI with Dataro

The Leprosy Mission New Zealand doubles appeal ROI with Dataro and lifts net revenue 42%

The Leprosy Mission New Zealand, a faith-based charity, faced declining response rates and rising mailing costs for its donor appeals. Their small team relied on static RFM segments in Salesforce and an external mailhouse, which often resulted in mailing donors with little chance of giving. To address this, they partnered with Dataro to implement its AI-driven fundraising intelligence platform.

Using Dataro's Audience Builder and AI-driven ask amounts integrated with their Salesforce NPSP, the charity adopted a precision-first approach. This allowed them to mail fewer, more targeted donors. The results were significant: for their Year-End Appeal, they reduced mail volume by 45%, increased response rates by 69%, and grew net revenue by 42%, achieving a record 819% ROI. Dataro is now the standard targeting approach for all of the charity's appeals.

The Leprosy Mission New Zealand