Case Study: The Leprosy Mission achieves 42% higher net revenue with Dataro AI donor predictions

The Leprosy Mission cuts direct mail costs by £22k with Dataro

The Leprosy Mission Great Britain, a faith-based international development organisation, partnered with the vendor Dataro to improve the returns and reduce the costs of its direct mail fundraising appeals. The charity had been using traditional segmentation methods, which led to wasted outreach and lower campaign ROIs. They sought a better solution using Dataro's machine learning software to more effectively predict donor behavior.

Using Dataro's AI predictions integrated with their Salesforce CRM, the charity identified the best donors and the ideal campaign size for its direct mail appeal. This resulted in a 22% increase in gross revenue and a 42% increase in net revenue year-over-year. Dataro's solution saved £22k in direct mail costs and increased the campaign's ROI to 6%, an improvement of 114%. The charity also significantly improved the efficiency of its donor selection process.

The Leprosy Mission