Case Study: The Fred Hollows Foundation NZ saves 211 monthly donors with Dataro

The Fred Hollows Foundation NZ saves 211 monthly donors with Dataro

The Fred Hollows Foundation NZ faced the challenge of identifying which of its regular donors were most at risk of churning so it could intervene before they canceled their gifts. To address this, the charity partnered with Dataro and implemented its AI-powered Predict Regular Giving propensity model directly into its CRM.

Using Dataro's machine learning scores, The Foundation's team identified at-risk donors each month and executed a thank-you calling campaign. This solution saved an estimated 211 regular givers from churning over seven months, raising an additional $104,005 in net income and delivering a 28x return on investment for Dataro.

The Fred Hollows Foundation NZ