Case Study: The Epilepsy Society surfaces a £25k major gift with Dataro

The Epilepsy Society surfaces a £25k major gift with Dataro

The Epilepsy Society, a leading UK health charity, faced a challenge in efficiently identifying the best prospects within their donor database for fundraising appeals. Their manual process was slow and unreliable. They turned to Dataro, using its predictive analytics service, to gain a better understanding of donor propensity and support.

By implementing Dataro's predictive scoring, the team could quickly build highly targeted appeal lists. This solution led to significant results, including a £25,000 major gift from a donor previously marked as inactive and a 64% overshoot on their Spring 2026 appeal target. Dataro helped The Epilepsy Society achieve year-on-year growth in appeal returns and proved the model's accuracy across all donor segments.

The Epilepsy Society