Case Study: The Brain Tumour Charity uncovers 100 new legacy prospects with Dataro

The Brain Tumour Charity uncovers 100 new legacy prospects with Dataro

The Brain Tumour Charity, a leading UK brain tumour charity, sought to strengthen its legacy fundraising efforts by identifying additional warm supporters with potential legacy intent. To achieve this, they partnered with Dataro to run a parallel test alongside their existing strong segmentation process, aiming to find prospects their standard methods might have missed.

Using Dataro's predictive scoring, the charity built a separate prospect list and applied their own exclusions. Telemarketing calls to this Dataro list achieved a significantly higher contact rate (37.38%) than their standard list. Crucially, Dataro helped uncover 100 new legacy prospects, including 18 new pledgers representing an estimated £432,000 in future value, who would not have been contacted otherwise.

The Brain Tumour Charity