Case Study: St Helena Hospice boosts direct mail revenue with Dataro

St Helena Hospice raises net revenue 8.6% with Dataro

St Helena Hospice, a provider of end-of-life care in the UK, partnered with Dataro to increase the net revenue from its vital direct mail appeals. The challenge was to raise more funds for critical services amid rising costs.

Using machine learning integrated with the hospice's CRM, Dataro generated predictive scores to identify donors with the highest propensity to give. This allowed St Helena to send 600 fewer appeal letters, reducing costs and donor fatigue. The solution resulted in an 8.6% increase in net revenue, a 15.6% higher response rate, and a 21% lift in campaign ROI. Dataro's approach enabled the hospice to raise more money with less outreach.

St Helena Hospice