Case Study: St. Andrew’s Hospice doubles its legacy pipeline with Dataro

St. Andrew’s Hospice doubles legacy pipeline and secures £367,000 with Dataro

St. Andrew’s Hospice partnered with Dataro to optimize its legacy giving program. The charity needed a smarter, more personal approach to identify which of its supporters were most likely to be interested in leaving a legacy gift, moving away from broad outreach to ensure a considerate tone for this sensitive topic.

Using Dataro’s AI-powered software, the hospice identified and ranked donors based on their likelihood of legacy interest. This led to a targeted mail campaign that uncovered 30 previously unknown legacy pledges. Based on average gift sizes, this secured an estimated £367,000 in future revenue and doubled the charity's total legacy pipeline.

St. Andrew’s Hospice