Case Study: Sight Scotland achieves 250% more winter appeal income with Dataro

Sight Scotland raises 250% more with Dataro

Sight Scotland, a health and human services charity, needed to improve the efficiency and performance of its direct mail campaigns. Their challenge was to move beyond a one-size-fits-all approach to better segment their donor audience without adding operational overhead for their specialized fundraising team. They turned to the vendor Dataro and its platform integrated with their Blackbaud Raiser's Edge NXT CRM to address this.

Dataro provided a data-driven solution to right-size and segment their mailing audiences. For a winter appeal test, Dataro recommended a mailing size, created a mid-level donor segment, and identified donors most likely to give. The results were significant: the Dataro-informed audience raised 250% more income than any previous winter appeal. The solution also identified higher-value donors, with 30% in the mid-level segment giving more than ever before, and revealed that 14% of campaign income came from donors who would have been excluded by their old method.

Sight Scotland