Case Study: Scleroderma & Raynaud’s UK boosts net revenue 39% with Dataro

Scleroderma & Raynaud’s UK lifts net revenue 39% with Dataro

Scleroderma & Raynaud’s UK (SRUK), a small UK health charity, sought to use data more effectively to grow its fundraising income and move away from generic outreach. They partnered with Dataro to utilize its AI-driven propensity modeling to identify the donors most likely to respond to appeals, upgrade their giving, or consider a legacy gift.

By implementing Dataro's AI-powered audience targeting integrated with Raiser's Edge NXT, SRUK focused its efforts on a smaller, high-quality audience. This solution drove record results: a 39% increase in net revenue with a 37% smaller mail file, a 2.2x higher response rate, a 32% increase in average donation value, and 17 new recurring givers. Dataro enabled the one-person team to work more efficiently and build stronger, more personalized donor relationships.

Scleroderma & Raynaud’s UK