Case Study: Save the Children Netherlands doubles appeal response with Dataro

Save the Children Netherlands cuts mailing file by 66% with Dataro

Save the Children Netherlands, a data-driven children's rights organization, faced a challenge with its manual donor segmentation process. This approach led to unnecessary costs and donor fatigue from low-relevance outreach. To move beyond this, they partnered with Dataro to leverage its AI-driven donor prioritization platform to identify which supporters were most likely to respond to their critical end-of-year appeal.

By implementing Dataro's predictive models, the team was able to drastically refine its mailing strategy. Dataro's solution enabled Save the Children Netherlands to reduce its mailing list by 66%. This precision resulted in a 108% increase in response rate and an 80% improvement in ROI for the campaign, while also significantly lowering costs and environmental waste.

Save the Children Netherlands