Case Study: Sarcoma UK boosts appeal targeting and uncovers a £10k donor with Dataro

Sarcoma UK converts 24 new regular giving donors with Dataro

Sarcoma UK, a charity funding sarcoma research, faced a challenge in efficiently building targeted appeal audiences. Their manual segmentation process was time-consuming and created a bottleneck, demanding excessive resources from their small team. They turned to Dataro to find a smarter way to identify supporters most likely to respond to their campaigns.

Using Dataro's predictive AI integrated with their CRM, the team was able to quickly build smarter appeal lists. This solution helped their regular giving campaign outperform the previous year's benchmark, converting 24 new regular donors. The targeted approach also identified a major donor who contributed £10,000. Dataro saved the team significant time, allowing them to run additional campaigns and improve stewardship.

Sarcoma UK