Case Study: Samaritans raises £119k from a 57% smaller appeal list with Dataro

Samaritans raises £119k from a 57% smaller appeal list with Dataro

Samaritans, a charity providing crisis support, faced challenges with an inefficient and oversized direct mail segmentation for their key winter appeal. Their complex list with multiple inconsistent segments complicated reporting and added operational burden. They partnered with Dataro to use its AI-powered fundraising predictions to address this.

Using Dataro's rankings, Samaritans drastically reduced their winter appeal mailing list by 57%, mailing only 15,000 predicted high-propensity donors. This solution from Dataro allowed them to hit their fundraising target of £113,520 and raise £119,692 while saving £36,200 in campaign costs. The streamlined process also reduced time spent on data checks and provided clearer performance insights.

Samaritans