Case Study: Royal Flying Doctors Service Victoria grows major gift revenue 15% with Dataro

Royal Flying Doctors Service Victoria grows major gift revenue 15% with Dataro

Royal Flying Doctors Service Victoria, an aeromedical care provider, needed to identify major donor prospects within its existing supporter base more effectively. Their lean philanthropy team had previously relied on triennial wealth scans, which left them guessing about capacity shifts and who to steward between these infrequent reports. They partnered with Dataro to implement its Major Donor propensity model to address this challenge.

The Dataro solution provided a continuous, weekly ranking of every donor’s likelihood of giving a major gift, which was integrated directly into their Blackbaud Raiser's Edge NXT CRM. This allowed the team to create an evidence-backed workflow to prioritize stewardship. As a result, RFDS Victoria grew its major gift revenue by more than 15% year-on-year, confirmed the capacity of existing prospects, and identified new ones hiding in their database.

Royal Flying Doctors Service Victoria