Case Study: Royal Flying Doctors Service Victoria increases major gift revenue by 15% with Dataro

Royal Flying Doctors Service Victoria boosts major gift revenue 15% with Dataro

Royal Flying Doctors Service Victoria, a health and human services charity in Australia, faced the challenge of needing to raise more revenue from its appeals while mailing fewer donors. Their small, time-poor team had no reliable way to decide which donors to cut and struggled with manual list building. They partnered with Dataro to bring precision to their donor-level decisions.

Dataro integrated its propensity scores directly into the charity's Blackbaud Raiser's Edge NXT CRM, providing weekly refreshed rankings. This solution allowed RFDS Vic to focus on the donors most likely to give. The results included a net revenue lift of $34,491, a $9,000 reduction in mail costs, and a 15% year-on-year growth in major gift revenue. Dataro also helped improve recurring giving conversion and retention rates, achieving a 13.8x return on investment.

Royal Flying Doctors Service Victoria