Case Study: Royal Flying Doctor Service Victoria boosts net revenue and finds a $5,000 major gift with Dataro

Royal Flying Doctor Service Victoria adds $34,491 in net revenue with Dataro

Royal Flying Doctor Service Victoria was challenged to improve the performance of its 2020 Tax Appeal, which involved sending the same blanket outreach to every donor with no way to identify those most likely to give, especially at major gift levels. They partnered with the vendor Dataro to address this.

Using Dataro's propensity scoring, the team moved from a broad mailing to a ranked approach, trimming low-likelihood donors and replacing them with high-likelihood ones from elsewhere in their database. This strategy, implemented by Dataro, significantly increased net revenue by $34,491, yielded 14 extra gifts over $500 and one over $5,000, and achieved a 13.8x return on investment.

Royal Flying Doctor Service Victoria