Case Study: Queensland University of Technology improves donor retention and fundraising insights with Dataro

Queensland University of Technology improves donor retention with Dataro after finding annual giving day donors were one-off givers

Queensland University of Technology needed to improve the efficiency of its engagement reporting and gain better insights into its donors and fundraising performance. To address this challenge, QUT partnered with Dataro and implemented its Fundraising Intelligence product.

Dataro's solution integrated directly with QUT's CRM, providing an easy-to-use library of reports that delivered new insights. Using these reports, QUT discovered that annual giving day donors had very low retention rates. This insight led them to pivot their investment from giving days to more sustainable, relationship-based fundraising activities. Dataro empowered the advancement team with better data, saving them time and enhancing their data-driven approach to improve engagement and increase returns.

Queensland University of Technology