Case Study: Parkinson’s UK increases September Appeal revenue with Dataro

Parkinson’s UK boosts September Appeal revenue 23% with Dataro

Parkinson’s UK sought to improve the performance of its direct mail appeals by moving beyond its traditional segmentation and propensity model. The charity partnered with the vendor Dataro to test if its AI-driven predictions could more effectively identify likely donors and reduce wasted outreach.

Using Dataro's machine learning software to generate predictive scores for each supporter, a more targeted list was created for a September Appeal. The solution resulted in a 23% increase in net revenue, adding 411 extra gifts and raising over £15,000 that would have otherwise been missed. Dataro delivered an ROI greater than 5.5x for the charity.

Parkinson’s UK