Case Study: Pancreatic Cancer UK boosts direct mail ROI with Dataro AI donor predictions

Pancreatic Cancer UK boosts net appeal revenue 111% with Dataro

Pancreatic Cancer UK, a health charity, collaborated with Dataro to enhance their direct mail appeal performance. Their challenge was to increase revenue and improve fundraising ROI while reducing costs, moving beyond traditional segmentation methods like RFM which often led to missed opportunities and wasted outreach.

Dataro implemented its Direct Mail propensity model, which used machine learning to predict each donor's likelihood to give and provided ideal campaign size suggestions. This solution led to a 111% increase in net revenue and a 142% increase in response rates, while mailing to 65% fewer donors. This saved £3.9k in costs and achieved a 268% ROI, validating the power of Dataro's AI predictions.

Pancreatic Cancer UK