Case Study: North West Air Ambulance Charity achieves 38% recurring donor upgrades with Dataro

North West Air Ambulance Charity upgrades 38% of recurring donors with Dataro

North West Air Ambulance Charity, which receives no government funding, needed to strengthen its recurring donation program to safeguard its vital income stream. With a lean team, the charity sought to improve donor retention, deepen commitment, and reactivate lapsed supporters. They partnered with Dataro to leverage its AI-powered platform integrated with their Donorfy CRM to gain predictive insights and build smarter audiences.

Using Dataro's predictive scores, the team identified donors most likely to upgrade or reactivate while excluding those at high risk of churn. This data-driven approach enabled highly targeted campaigns. As a result, Dataro helped the charity achieve a 38% upgrade rate, an average gift uplift of £4.50 per donor, and an additional £3,000-£4,000 in new annual income from a single campaign, all while protecting long-term value and improving operational efficiency.

North West Air Ambulance Charity