Case Study: MAZON boosts donor revenue and online conversion with Dataro

MAZON raises 23% more revenue with Dataro

MAZON, a US-based faith-based nonprofit working to end hunger, faced the challenge of inefficient donor outreach. Their small team manually sent the same appeal to their entire 30,000+ donor file, which wasted resources and failed to deliver relevant messaging. To bring precision to their fundraising, they partnered with Dataro.

Using Dataro's appeal propensity model built on top of their Salesforce system, MAZON identified the donors most likely to give. This allowed them to send a targeted appeal to a 10% smaller list. The solution delivered significant results: the campaign raised 23% more revenue year-over-year, received 3% more donations, and saw a 21% increase in the average gift size.

MAZON