Case Study: MAZON achieves 23% more revenue from one appeal with Dataro

MAZON raises 23% more from one appeal with Dataro

MAZON, a Jewish response to hunger, faced the challenge of cutting through a noisy digital fundraising environment to connect with supporters in meaningful ways. They needed to reach the right donors with the right message at the right time and create a personalized, intuitive donation experience. To address this, they partnered with Dataro for AI-powered direct mail predictions.

Using Dataro's predictive insights, MAZON implemented a comprehensive personalization strategy to optimize direct mail outreach and identify the best supporters. This created a halo effect, improving their digital campaigns. The results were exceptional, including a 45% online conversion rate and raising 23% more from one appeal while mailing 10% fewer letters. Dataro's solution was integral to their increased donor numbers and growing average gift sizes.

MAZON