Case Study: Greenpeace Australia Pacific retains at-risk monthly donors with Dataro

Greenpeace Australia Pacific retains 64 donors in one month with Dataro

Greenpeace Australia Pacific wanted to reduce churn in its regular giving program. To address this challenge, it worked with Dataro and used its RG Churn propensity scores to identify the donors most at risk of canceling their monthly contributions.

Using Dataro's machine learning-generated scores, Greenpeace identified at-risk donors for a targeted thank you call campaign executed by GiveTel. This solution resulted in an estimated 64 donors being retained in a single month, raising an extra $23,040 and achieving a 2.13 ROI. The campaign proved Dataro's predictions were highly accurate and demonstrated that proactive engagement significantly reduced churn.

Greenpeace Australia Pacific