Case Study: Edinburgh Dog & Cat Home grows monthly giving with Dataro

Edinburgh Dog & Cat Home grows monthly giving 37% with Dataro

Edinburgh Dog & Cat Home, an animal welfare charity, sought to grow its recurring donation program and better engage its donors. To meet this challenge, they partnered with Dataro and used its AI-powered audience-building platform to analyze their donor data and identify the best supporters to target for specific fundraising actions.

Using Dataro's predictive insights, the charity targeted high-potential donors, resulting in 156 monthly donors upgrading their gifts, 40 lapsed donors reactivating, and 35 new recurring donors being converted. This highly successful campaign, which saw a 37% conversion rate on upgrade asks, significantly increased sustainable revenue and grew their base of monthly supporters.

Edinburgh Dog & Cat Home