Case Study: East Cheshire Hospice achieves 477% appeal ROI with Dataro

East Cheshire Hospice boosts appeal ROI 477% with Dataro

East Cheshire Hospice, a UK-based charity providing care for adults with life-limiting illnesses, was facing declining returns from its direct mail appeal program. Relying on traditional, time-consuming segmentation methods led to wasted outreach and a negative impact on net revenue. The hospice partnered with Dataro to explore how its machine learning software could improve donor targeting and boost fundraising efficiency.

Using Dataro's AI donor predictions integrated with their CRM, the hospice was able to pinpoint the donors most likely to give. For their Spring Appeal, they mailed 58% fewer donors, saving £5,477 in costs, yet raised 20% more revenue than targeted. This hyper-targeted approach resulted in a 4.96% response rate and an impressive 477% ROI, far surpassing their previous campaigns.

East Cheshire Hospice