Case Study: Dove House Hospice quadruples its Christmas appeal with Dataro

Dove House Hospice quadruples Christmas appeal to £28,000 with Dataro

Dove House Hospice, a UK-based provider of specialist care, was generating modest returns from its annual Christmas fundraising appeal. To increase the impact of its efforts, the hospice partnered with Dataro to strategically rework its donor selection and campaign approach using the vendor's data-driven rankings and recommendations.

By implementing Dataro's solution, the team moved beyond traditional segments to target donors with the highest propensity and capacity to give. They incorporated personalized handwritten notes for high-value supporters and aligned their messaging with a match-funding opportunity. As a result, Dove House Hospice quadrupled its appeal total in two years, raising approximately £28,000 in 2025 compared to £7,000 in 2023, while also improving response rates and average gift sizes.

Dove House Hospice