Case Study: Claire House Children’s Hospice raises over £100,000 with Dataro ranked donor targeting

Claire House Children's Hospice raises over £100,000 with Dataro

Claire House Children's Hospice, a children's hospice, sought to modernize its fundraising approach by moving away from reliance on intuition and historical bias. Partnering with Dataro, the organization aimed to use data to make more efficient and confident targeting decisions for its campaigns, specifically wanting to find a reliable way to re-engage lapsed donors without defaulting to a broad mailing list.

Using Dataro's predictions to rank donors, the team identified lapsed supporters showing signs of re-engagement and others with high gift potential. This data-driven solution helped the hospice launch a highly successful appeal that raised over £100,000, surpassing its target. A significant portion of this income came from reactivated lapsed donors, including a single £25,000 gift, demonstrating Dataro's measurable impact on fundraising effectiveness.

Claire House Children’s Hospice