Case Study: Chris O’Brien Lifehouse achieves £13k in additional net revenue with Dataro

Chris O’Brien Lifehouse boosts net revenue by £13k with Dataro

Chris O’Brien Lifehouse, a cancer treatment center, sought to increase net revenue from its fundraising appeals by improving campaign targeting. They partnered with Dataro to test its AI-powered donor scores against their traditional RFM segmentation method.

Dataro's solution used machine learning to generate propensity scores for donors, identifying 3,000 likely givers that RFM had overlooked. This approach helped Chris O’Brien Lifehouse raise an additional £13k in net revenue from 118 extra gifts and achieve a 1.5% increase in response rates for their campaign. Dataro also helped the charity save time and resources on future campaign preparations.

Chris O’Brien Lifehouse