Case Study: Canteen boosts appeal revenue and saves time with Dataro

Canteen boosts net revenue 13% with Dataro

Canteen, an Australian charity supporting young people affected by cancer, sought to reduce the costs and resource burden of its direct mail appeals without sacrificing revenue. They partnered with Dataro and its machine learning software, which integrated with their Salesforce CRM, to better predict donor behavior.

Using Dataro's predictive scores and ranks, Canteen significantly reduced its mailing volumes while exceeding revenue targets. In two separate appeals, they achieved a 13% and 12% increase in net revenue, saved over $13,000 in mail costs, and generated an additional $46,000. Dataro also compressed their mail file planning process from three months to just three hours.

Canteen