Case Study: Canadian Cancer Society cuts campaign work 80% with Dataro

Canadian Cancer Society cuts campaign management effort 80% with Dataro

The Canadian Cancer Society, Canada's largest national cancer charity, faced challenges with operational efficiency and donor engagement due to a labor-intensive manual segmentation process. They partnered with Dataro, implementing its AI-driven predictive insights to automate campaign management and identify the best engagement strategies for each donor, aiming to improve retention and grow mid-level and major giving.

Using Dataro's predictive models integrated into their Salesforce database, the society was able to build targeted multi-channel campaigns. When a postal strike disrupted their standard year-end plans, Dataro's solution enabled a rapid pivot. The results included an 80% reduction in campaign management effort, an 8% increase in response rate, and achieving income targets despite the crisis, with mid-level givers contributing 45% of the revenue.

Canadian Cancer Society