Case Study: Bristol & Weston Hospital Charity lifts net appeal revenue 161% with Dataro

Bristol & Weston lifts net appeal revenue 161% with Dataro

Bristol & Weston Hospital Charity was facing declining performance from its direct mail appeals. The usual segmentation methods were no longer delivering strong returns, and the team needed a simpler, defensible way to make mailing decisions without losing revenue. They partnered with the vendor Dataro to address this challenge.

Dataro integrated with the charity's CRM to generate weekly predictions on each donor's appeal-giving propensity. This allowed Bristol & Weston to create a highly targeted mail file for its Christmas appeal, mailing only the top 500 predicted donors. This strategy resulted in an 86% reduction in mail volume while increasing net revenue by 161% and lifting the response rate from 4.9% to 18.1%. The campaign's ROI increased by 331%.

Bristol & Weston