Case Study: Breakthrough T1D achieves 257% higher upgrade gifts with Dataro

Breakthrough T1D lifts donor upgrades by 257% with Dataro

Breakthrough T1D UK, a charity focused on type 1 diabetes, faced the challenge of needing to grow income from existing supporters amidst rising targets and competition. Their traditional segmentation and static ask amounts were not precise enough to maximize revenue without risking donor fatigue. They partnered with Dataro to implement its AI-powered personalization and machine-learning models to address this.

Using Dataro's platform, which integrated with their Donorfy CRM, the charity was able to generate personalized ask amounts for each donor based on their predicted capacity. This data-driven strategy led to 71% of donors increasing their gift, with upgraded gifts averaging 257% higher than before. The campaign generated an additional £2,396 in income, demonstrating how Dataro's solution unlocks incremental revenue with more strategic and personalized asks.

Breakthrough T1D