Case Study: Birmingham Women’s and Children’s Hospital Charity achieves 6:1 ROI on Christmas appeal with Dataro predictive targeting

Birmingham Women’s and Children’s Hospital Charity boosts Christmas appeal ROI 3x with Dataro

Birmingham Women’s and Children’s Hospital Charity faced the challenge of effectively targeting its rapidly growing supporter base for its crucial Christmas appeal. Their traditional segmentation methods were inefficient and prevented last-minute optimization, making it difficult to identify which supporters to reach via direct mail. To address this, they turned to Dataro for its AI-powered predictive modeling and donor ranking service.

By implementing Dataro's predictive segmentation and AI-recommended ask amounts, the charity was able to target its appeal with far greater precision. The solution resulted in a 6:1 return on investment, a more than doubling of the response rate, and a higher average gift value, all while mailing 50% fewer supporters. This measurable impact from Dataro proved the effectiveness of an AI-driven strategy for their fundraising.

Birmingham Women’s and Children’s Hospital Charity (bwchc)