Case Study: Bat Conservation International boosts appeal revenue by 160% with Dataro

Bat Conservation International boosts appeal revenue 160% with Dataro

Bat Conservation International, a US charity focused on preventing bat extinctions, partnered with the fundraising technology vendor Dataro to increase the net revenue and efficiency of its direct mail appeals. The challenge was to improve donor targeting to generate more gifts while reducing wasted outreach.

Using machine learning integrated with the charity's CRM, Dataro provided propensity scores to identify the donors most likely to give. This allowed Bat Conservation International to target its spring appeal more effectively. The results were significant: a 160% increase in revenue against target, an additional $48k raised, and $5.3k saved in mail costs from sending 2,300 fewer letters. The campaign also saw a 41.8% higher response rate and an impressive ROI of over 490%.

Bat Conservation International