Case Study: Baker Institute boosts tax appeal revenue by 70% with Dataro

Baker Institute boosts tax appeal revenue 70% with Dataro

Baker Institute, a health and human services charity, faced rising campaign costs and an ageing donor file, making their previous high-volume mailing strategy increasingly difficult to justify. They partnered with Dataro to shift from a volume-first to an audience-first approach for their tax appeals, aiming to protect ROI without resorting to risky experiments.

Using Dataro's propensity modeling and channel recommendations, Baker Institute implemented a precision strategy that reduced direct mail volume by 8,000 packs while making multi-channel outreach more effective. This solution led to a 70% increase in revenue, raising $489,612, alongside a higher direct mail response rate and the successful reactivation of hundreds of lapsed donors.

Baker Institute