Case Study: Australia for UNHCR lifts appeal ROI with Dataro

Australia for UNHCR lifts appeal ROI by 28% with Dataro

Australia for UNHCR, the UN Refugee Agency's national partner in Australia, sought to improve the returns from its direct mail fundraising appeals. The organization partnered with Dataro to leverage its AI donor propensity software, specifically the Direct Mail Appeals Module, to better target warm supporters and enhance campaign performance.

By implementing Dataro's AI-generated predictions, Australia for UNHCR was able to more accurately identify donors most likely to contribute. This solution led to a 28% increase in average appeal ROI from Core donors and a 23% decrease in associated costs. Dataro's software enabled the charity to reduce mailing volumes to low-propensity donors without jeopardizing revenue, resulting in a 3% increase in net revenue from its Core donor base.

Australia for UNHCR