Case Study: Amnesty International Australia achieves 60% more confirmed bequests with Dataro

Amnesty International Australia boosts confirmed bequests by 60% with Dataro

Amnesty International Australia's planned giving team faced a challenge with its unreliable in-house legacy propensity model, which was difficult to maintain and created uncertainty in prioritizing supporters for bequest outreach. To address this, they partnered with vendor Dataro for a more dependable solution.

Dataro implemented its Stewardship model, which integrated a ranked view of supporters directly into Amnesty's CRM to guide legacy outreach. This solution led to a 60% increase in confirmed bequests in its first full year, adding 72 new bequestors. Over a three-year period, Amnesty confirmed an additional 140 bequests and estimates the effort generated $4.32M in additional future income.

Amnesty International Australia