Case Study: AAPD Foundation reverses year-end giving decline with Dataro

AAPD Foundation lifts year-end giving with Dataro, reaching 145 donors up to $2,000

The American Academy of Pediatric Dentistry Foundation (AAPD Foundation) faced a multi-year decline in year-end giving due to an over-reliance on a few high-capacity donors and inefficient, manual processes. To rebuild its annual fund, the foundation partnered with Dataro to leverage its predictive analytics and donor ranking service to better understand its donor base and identify who was most likely to respond.

Using Dataro's insights, the AAPD Foundation shifted to a tailored, multi-channel outreach strategy with personalized asks and automated acknowledgments. This solution helped the foundation broaden participation, resulting in the number of donors giving up to $2,000 increasing from 71 to 145 in a single year. Dataro enabled the foundation to build a healthier, more sustainable donor base and reverse its decline in giving.

American Academy of Pediatric Dentistry Foundation