Case Study: Yell.com cuts analytics costs and improves reporting with DataNovation

Yellow Pages - Customer Case Study

Yellow Pages, known for the Yell.com online and print directories, faced a challenge with its core Business File application. The system, which managed three million business records, had a limited user interface for queries and relied on an expensive third-party analytics service that delayed campaign execution. They partnered with DataNovation to replace the provider, create a web-viewable database copy, and enrich its indexing for dynamic analysis and reporting.

DataNovation implemented a custom XML Java-based application on a separate server. This solution assimilated the data structure, augmented the database indexing, and provided staff with new tools for dynamic online analysis. The project was completed in just three months, resulting in a 25% reduction in housekeeping operations. DataNovation's work enabled Yellow Pages to slash its outsourced analytics costs for the Business File application by 70%.

Yellow Pages

Kelly Butcher

Business File Systems Manager