Case Study: Econocom boosts prospecting efficiency with Datananas

Econocom - Customer Case Study

Econocom, a European B2B digital services provider, was looking to improve the efficiency of its sales prospecting process for its New Business team. The company turned to vendor Datananas and its sales automation software to address this challenge.

Using Datananas, the team was able to quickly obtain prospect email addresses from social networks and automate personalized outreach with follow-up reminders. This solution saved sales representatives an average of two hours per day on prospecting tasks. As a result, Econocom secured an average of four additional appointments per week, which led to a direct increase in turnover.

Econocom

Thomas Goirand

Marketing Manager