Case Study: The Daily Mail achieves faster breaking news and increased audience engagement with Dataminr

The Daily Mail - Customer Case Study

The Daily Mail faced the constant newsroom challenge of being first to break stories on social media—critical for audience engagement and advertising revenue—especially as reporters shifted to remote work during the COVID-19 era. To meet that need, The Daily Mail deployed Dataminr’s product Dataminr for News across its organization, with nearly 650 journalists using the service to surface breaking events in real time.

Dataminr ingests signals from more than 200,000 public information sources (social platforms, sensors, audio feeds, deep and dark web) and delivers customizable, prioritized alerts via desktop, mobile, email or collaboration tools like Slack. Dataminr’s alerts have sped The Daily Mail’s ability to publish first on major stories (for example Alex Trebek’s death and other high-profile moments), helping drive social shares, audience engagement and the downstream advertising value tied to early coverage.

The Daily Mail

Donna Ogier

Director Platform Partnerships