Case Study: SHOEPASSION achieves a 360-degree view of its business and boosts cross-sell revenue with Datameer

Using a Retail Data Journey to Rapidly Expand Global Operations

SHOEPASSION, a fast-growing footwear retailer, struggled with siloed data across ecommerce, analytics, ERP, Google Ads, and spreadsheets, making it hard to support global expansion and gain a clear view of customer behavior, marketing performance, inventory, and costs. The company needed a better way to connect its information and turn it into actionable insights, and it turned to Datameer for help.

Datameer unified SHOEPASSION’s disparate on-premise and cloud data into a 360-degree view of the business, enabling scheduled and ad-hoc analysis, easier data preparation with Flip Side, and deeper insights into marketing and operations. The results included a 10% increase in cross-sell revenue, 90% less finance workload from automated invoice matching, and improved inventory and distribution management, helping SHOEPASSION lower costs and boost ROI.

SHOEPASSION

Simon Kronseder

Head of Marketing